Benton The Label is an independent, New Zealand, slow fashion brand, founded in late 2021.
Designed to last a lifetime and with the dream of a fun and slow fashion future, we are an entirely handmade to order business. At present a one-woman show, every single one of our items have been carefully designed, drafted, cut and sewn by myself here in Auckland, New Zealand.
Having worked across many different areas of the fashion industry over the past 12 years, Benton The Label was founded while on maternity leave when creative dreams spilled over. I wanted to create a made to order brand that was fun but sleek, playful and fresh, and above all a pleasure to work on.
As a full-time mother to a chaotic little boy, our Benton The Label pieces are developed and sewn in nap times and the evenings. A true family business!
By shopping with us you are supporting an independent, slow fashion brand with the clearest vision for a fun and joyful fashion future.