Benton The Label is an independent, New Zealand, slow fashion brand, founded in late 2021.
Designed to last a lifetime and with the dream of a fun and slow fashion future, we are an entirely made to order business. At present a one-woman show, every single one of our items have been carefully designed, drafted, cut and sewn by myself here in Auckland, New Zealand.
Having worked across many different areas of the fashion industry over the past 12 years, I wanted to create a brand that was kinder to our planet and its people, whilst also providing a playful style option.
As a mother to a busy little boy, our Benton The Label pieces are developed and sewn during kindy hours and at night . A true family business, created with care.